Luke Hillery
+ LAH Studio


Commercial
  1. Adizero Control
  2. VENTETE aH-1
  3. Ruroc RG2
  4. Techfit Control Bra
  5. Techfit Control
  6. RHEON™ Armour
  7. BOLT™ Impact Armor  
  8. Ruroc Atlas 4.0
  9. Rapha Trail Knee Pad


Side Quests
  1. Packaging Design
  2. ECOUR


Student
  1. Making a Pointe
  2. Axowear
  3. Ghostwriter



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©2025 LAH STUDIO


HEON™ Armour Packaging Role: Design Lead
Client: RHEON LABS
Completed: April 2025



// RHEON™ Body Armour Packaging Suite

Designed to communicate comfort performance while meeting regulatory requirements.
Recognising the need for premium yet cost-effective packaging, this suite was developed to highlight RHEON™ Body Armour’s key attributes—comfort, breathability, and flexibility—while ensuring full compliance with EU packaging regulations and CE standards for motorcycle body armour.



// Behind the Design
Balancing aesthetics with functionality, the packaging was designed to create an intuitive, tactile experience for the end user. I worked to integrate material and colour choices that reinforced the brand’s core identity while maintaining a sustainable and economical approach to production.
The form factor allows consumers to immediately understand the key benefits of RHEON’s technology through considered access to the product, allowing them to physically feel the difference in a retail environment. The design prioritised durability for aftermarket retail, ensuring protection and longevity through transport and handling.

// Optimisation & Compliance
Conforming to EU and CE standards meant refining both structural and material choices while maintaining cost-effectiveness. Iterations involved prototyping and usability analysis to ensure resilience without overengineering. An adaptive packaging concept was developed, allowing scalability across 40+ different product SKUs while maintaining consistency across the RHEON™ brand identity.

Through this process, an optimised suite of packaging was created, reinforcing the premium quality of RHEON Body Armour while enhancing consumer trust through a seamless unboxing experience.




// Available to Purchase from